Is Your Google Adsense Account In Threat?
Would you believe a rumour that tells you that Google is going to ban the publishers that practice Adsense Arbitrage? Well, then I suppose you don’t agree with me that Google would devote suicide. After all, the Adword/Adsense system that Google utilizes is arbitrage.
What Google desires to get rid of are the websites that convert bad for the marketers. Imagine yourself paying dollars per click to get visitors to your site and you see your advertisement on one of those lousy ‘Made For Adsense’ websites.
Google is pursuing publishers that return bad ROI for the advertiser. Google has never stated that they are going after Adsense Arbitrage publishers.
If that site has quality content on it and is relevant to what the searcher has actually typed in the search bar, then you are doing precisely what Google desires you to do. You are NOT violating Google’s TOS.
The Quality Score of your Adwords campaign will enhance and as a result you will pay less CPC (Cost per Click) and your ad will be shown greater in the Sponsored Links.
What would be the outcome if you optimize your website to a quality website?
The traffic you get from your marketing campaign, Google will enjoy to index a website like that. They require quality information for the searchers.
Affiliate online marketers using PPC marketing are practicing arbitrage, due to the fact that they typically invest couple of cents to earn dollar commissions. Obviously, in this case the quantity of CPC that they pay depends on what niche they promote in. And extremely often the searcher ends up on a landing page with a product review. If that evaluation pertains to
what the searcher look for, the marketer and affiliate is doing exactly what Google wants. Once again, this will increase the quality rating of the Adwords project.
Adsense Arbitrage is not a ‘bad’ thing that will get you prohibited from Google Adsense. On the other hand, constructing bad sites, such as the ‘Made For Adsense sites’, and sending out traffic from a Google Adwords account to those websites is not recommended anymore.