Hi, welcome to GooKash.Com. I am here with new term commonly used in digital marketing i.e CTR. so lets discuss what is CTR and is used for.
Definition: CTR is click-through rate. It is the ratio of the persons who click your ad divided by the one who view your ad. It is commonly used to measure the success rate of online advertising campaigns on website or measuring success of email campaign.
Good and bad CTR
A good CTR is anything above 1.0% and below 1.0% considered to be low CTR