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Hi, friends welcome to GooKash.Com again. There are various terms used when you are using Admob, eCPM is one of them. In previous blogs we have already discuss what is Admob, how to create Admob account. today we will discuss about eCPM and also formula to find out eCPM.

eCPM is Effective cost per thousand impressions. eCPM is calculated revenue you receive for every thousand ad impressions. eCPM is calculated as (Total Earnings / Impressions) x 1000.

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